Many organizations are trying to improve employee engagement. Unfortunately, almost all of them are starting with an invalid assumption. They try to engage employees through a variety of methods, but their underlying assumption is that employees should be passionate about helping the organization achieve its goals. Period. As if achieving the organization’s goals is actually the primary passion of each employee. If they were to try to sell their products and services to the customers using the same mentality, they would fail.
What actually works is this: have a representative group of people from all levels and functions of the organization jointly create a culture that values the employees’ passion and purpose as well as the organization’s mission and goals. To be really radical, the organization could be open to revising its vision and mission to integrate the passion and purpose of its employees into its products and services. Such an organization does not have to worry about “motivating” its employees, or “engaging” its employees. They will be fully engaged and powerfully motivated, because the organization reflects their own personal values.
What’s going on in your organization that’s causing engagement? What’s going on that causes disengagement? I’d love to hear from you.
Gary Langenwalter, Managing Partner
Portland Consulting Group